Brand

Under the Brand design setting, you can change the brand-related configurations, which include logo, accent color, and icon. You can also add your description and upload a cover image for your publication.

1. Site description: This is generally kept limited to 160 characters. This will be used as your meta description. Ensure you use an SEO-friendly description that will help you to rank. This is not used to display/modify any content anywhere on the website using this theme.

2. Accent color: This will be the color used across the Ghost-provided portal. In the demo website at https://orange.themeupstudio.com/ we use as the accent color, which is visible on the Ghost portal elements.

   

   Ghost accent color

3. Publication icon: This is the favicon icon and is used in browser tabs, ios icons and shortcuts.

   

   Publication icon

4. Publication cover: This setting is not used in theme. So you can skip uploading any publication cover.