> For the complete documentation index, see [llms.txt](https://docs.themeupstudio.com/orange/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.themeupstudio.com/orange/getting-started/design-settings/brand.md).

# Brand

Under the Brand design setting, you can change the brand-related configurations, which include logo, accent color, and icon. You can also add your description and upload a cover image for your publication.

1. Site description: This is generally kept limited to 160 characters. This will be used as your meta description. Ensure you use an SEO-friendly description that will help you to rank. This is not used to display/modify any content anywhere on the website using this theme.

2. Accent color: This will be the color used across the Ghost-provided portal. In the demo website at <https://orange.themeupstudio.com/> we use <img src="https://2680231790-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxO0lNhnarkOiycSyV1Ui%2Fuploads%2FO11a4ALiGea2xrQlBz76%2Fimage.png?alt=media&amp;token=f19915fa-7a37-4aad-83b6-c7f5c8373009" alt="" data-size="original"> as the accent color, which is visible on the Ghost portal elements.<br>

   <figure><img src="https://2680231790-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxO0lNhnarkOiycSyV1Ui%2Fuploads%2FcdG000w3KVDRwIbuU0so%2Fimage.png?alt=media&amp;token=84bef3b0-56ac-44a9-b67c-1a668033b280" alt=""><figcaption><p>Ghost accent color</p></figcaption></figure>

3. Publication icon: This is the favicon icon and is used in browser tabs, ios icons and shortcuts.<br>

   <figure><img src="https://2680231790-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxO0lNhnarkOiycSyV1Ui%2Fuploads%2FJ1oGlJ28eI8GOeOUpx4F%2Fimage.png?alt=media&amp;token=3867227e-dc18-4d70-bc5b-83d3cceb7b46" alt=""><figcaption><p>Publication icon</p></figcaption></figure>

4. Publication cover: This setting is not used in <img src="https://2680231790-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxO0lNhnarkOiycSyV1Ui%2Fuploads%2FYhKd4SMoPwKsVzIW0dVg%2Forange-logo.png?alt=media&amp;token=30aa280b-f861-4757-a157-4350018e5bba" alt="" data-size="line"> theme. So you can skip uploading any publication cover.