house-chimney-windowHomepage

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This guide explains how the homepage is built, which settings control each block, and how to customize each element.

How homepage is composed

Homepage is rendered from home.hbs (route / with data: page.home) in this order:

  1. Hero

  2. Optional ribbons

  3. Destinations section

  4. Experiences section

  5. Latest Articles section

  6. Optional custom tag sections

  7. Optional mid-page CTA (banner-alt) after the 2nd custom tag section

  8. Final CTA (banner)


Control map (Setting → Homepage Element)

Setting / Content Source
Controls (Homepage Element/Section)

@custom.show_home_ribbons Setting in Ghost Admin

Turns ribbons block on/off

@custom.destinations Setting in Ghost Admin

Destination tag pools for hero/nav/ribbons/destination cards/filters

@custom.experiences Setting in Ghost Admin

Experience tag pools for hero badges/ribbons/experience cards/filters

@custom.tag_slugs_to_show_on_home Setting in Ghost Admin

Additional homepage tag sections

page.home → title Title of page with slug home

Hero headline

page.home → custom excerpt Custom Excerpt of page with slug home

Hero subtitle text

page.home → feature image Feature Image of page with slug home

Hero main image (highest priority)

@site.cover_image Publication cover image

Hero image fallback if Home page feature image is empty

page.home → content images Single images/Gallery images in content of page with slug home

Hero slideshow sources

page.home → featured toggle Featured toggle of page with slug home

Shows/hides hero destination + experience CTA cards

page.show_title_and_feature_image Show title and feature image toggle of page with slug home

Controls hero newsletter form block rendering

posts (latest 15)

Latest Articles cards

page.banner Page with slug banner

Final homepage CTA section

page.banner-alt Page with slug banner-alt

Optional alternate CTA shown after 2nd custom tag section


For a complete homepage, create and maintain:

  1. A page with slug home (used by route data).

  2. Destination tags and Experience tags.

  3. Theme settings with correct slug lists for destinations and experiences.

  4. Optional page with slug banner for final CTA.

  5. Optional page with slug banner-alt for mid-page CTA.

  6. Optional pages with slugs destinations and experiences (used by hero mini-CTA cards when Home page is featured).


Block-by-Block Customization

1. Hero Section

1.1 Headline and Subtext

  • Source: Home page Title + Custom Excerpt.

  • Action: Edit the home page content in Ghost Admin.

Homepage Hero elements

1.2 Hero Image Priority

  1. home page feature image.

  2. Site cover image (Brand settings) if Home feature image is missing.

  3. No media layout if both are missing.

Homepage feature image

1.3 Hero Slideshow

  • Source: <img> tags inside home page content.

  • Behavior: Theme extracts content images and rotates them as background layers over the hero image.

  • Tip: Add 3–6 high-quality images in Home page content for smoother visual rotation.

Homepage hero image slideshow

1.4 Hero Floating Experience Badges

  • Source: tags listed in @custom.experiences (up to 12 queried).

  • Behavior: Randomized badges with parallax/drag interaction.

  • If tag has no feature image, initials placeholder is used.

  • If no experiences are configured, this layer is not rendered.

Homepage floating badges. These are randomised and are randomly selected.

1.5 Hero Newsletter Form

  • Rendered under heading/subtext only when page option check passes (@page.show_title_and_feature_image in template logic).

  • Uses Ghost Members subscribe flow (data-members-form="subscribe").

  • Includes all newsletters as hidden inputs.

Hide/show Subscribe form in homepage hero

1.6 Hero Destination/Experience Mini-CTAs

  • Only rendered if home page is marked Featured.

Hide/show homepage hero CTA buttons
  • Pulls content from pages with slugs:

    • destinations

    • experiences

  • Card content mapping:

    • Card title = page title

    • Card description = page excerpt

    • Card image = page feature image

    • Link = page URL

Homepage CTA buttons' content

1.7 Ribbons Section

  • Toggle:

    • Controlled by @custom.show_home_ribbons setting in Ghost Admin.

    • If false, entire ribbons block is skipped.

  • Data Source:

    • Uses tags from:

      • Both destinations + experiences if both are set

      • Only one set if only one is configured

    • Ribbon items are shuffled client-side for variation.

Homepage hero ribbon

2. Destinations Section

2.1 Data Source

  • Tag slugs from @custom.destinations.

  • Max 10 tags shown.

  • Card shows:

    • Tag feature image or initials fallback

    • Tag name

    • Post count (count.posts)

2.2 Link Target

  • Section header “View all destinations” goes to /destinations/.

Homepage destinations section

3. Experiences Section

3.1 Data Source

  • Tag slugs from @custom.experiences.

  • Max 12 tags shown.

  • Card shows:

    • Tag feature image or initials fallback

    • Tag name

    • Post count badge

3.2 Link Target

  • Section header “View all experiences” goes to /experiences/.

Homepage experiences section

4. Latest Articles Section

4.1 Data Source

  • Latest 15 posts (published_at desc).

  • Mixed layout:

    • 3 large cards

    • 12 smaller cards in grouped columns

4.2 What affects these cards

  • Post featured image (or placeholder fallback)

  • Featured flag badge

  • Membership access state badge

  • Tags and destination chips

  • Author profile images

  • Reading time/date

Homepage latest articles section

5. Custom Tag Sections

5.1 Data Source

  • Theme setting: comma-separated tag slugs in tag_slugs_to_show_on_home setting.

  • For each tag:

    • Header uses tag name + link to tag archive

    • Pulls latest 6 posts for that tag

5.2 Mid-page CTA insertion rule

  • After the 2nd custom tag section, theme inserts section-cta-alt automatically.

Homepage tags section

6. CTAs

6.1 Final CTA at bottom

  • Page slug required: banner

  • Mapping:

    • Title → CTA heading

    • Content → CTA body

    • Feature image → visual background/media

    • Excerpt → button URL

    • Feature image caption → button label

Homepage Final CTA section

6.2 CTA after 2nd Tag Section

  • Page slug required: banner-alt

  • Similar mapping as of Final CTA at bottom.

  • If page has tags, they render as interactive floating badges around the CTA. Maximum of 4.

Homepage CTA section after 2nd tag section

Settings Checklist for Homepage

Set these in Customize → Theme:

  • destinations: valid destination tag slugs

  • experiences: valid experience tag slugs

  • show_home_ribbons: true/false

  • tag_slugs_to_show_on_home: optional additional tag slugs

Set these in Customize → Brand:

  • Site cover image (hero fallback)

  • Accent color (affects generated accent shades)


Common Pitfalls

  1. Home looks incomplete (or shows 404 error) because home page slug is missing.

  2. Destination/experience sections empty because slug lists don’t match real tag slugs.

  3. Hero mini-CTA cards missing because home page is not marked Featured, or destinations/experiences pages don’t exist.

  4. CTA button not working because banner/banner-alt page excerpt is empty (excerpt is used as button URL).

  5. Hero slideshow not rotating because Home page content has no images.

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