About me

Abie

Hi, I’m Abie, the designer and developer behind Crimson and Theme Up Studio 🤘

I build Ghost themes with a strong focus on content clarity, performance, and long-term maintainability. My work is heavily influenced by real-world publishing needs—especially for news websites and content-heavy platforms where structure, multilingual support, and usability matter more than visual gimmicks.

My journey with Ghost CMS began while working on my own publishing projects. Over time, I found myself spending more effort refining layouts, improving typography, and optimizing editorial workflows than writing content itself. That experience led me to start building themes professionally—designed not just to look good, but to work reliably at scale.

Crimson is a result of that philosophy. It is built for serious publishers—particularly local and regional news websites—who need a true multilingual setup, flexible layouts, and clean editorial tools without unnecessary complexity.

I actively maintain Crimson, regularly releasing updates to ensure compatibility with the latest versions of Ghost CMS, fixing issues, and adding improvements based on real usage and feedback. Every feature in the theme is added with a clear purpose: to help publishers focus on content, not configuration.

Thank you for choosing Crimson and for taking the time to explore its documentation. I hope this theme serves as a solid foundation for your publishing journey on Ghost.